Creating experiences is what creating content is about. Whether it’s emotion from a sound, feeling from an image, or sharing a memory with video, digital content is now stepping into our world thanks to mixed reality applications.
The first step was (360°) spherical photo and videos, which worked with metadata to allow rotation and viewing of all around one point. Working with SunTrust and the Atlanta Braves, we helped to bring the behind the scenes experience of the new SunTrust Park to life via 360° video. Fans, clients, and teammates of SunTrust could experience a tour surrounded by the bright future of the brand, in partnership, with a sports icon.
Meanwhile, phenomenons like Pokemon Go emerged thanks to updates in technology, but based on an old thrill. Something as simple as geocaching “treasure” for others to find has been exponentially grown into new immersive worlds via augmented reality.
NETFREQtv is currently working with clients on bringing these new experiences for life.